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AgTech Marketing – The Importance of Market Research and Positioning
Marketing for AgTech companies is unique, given the diverse nature of the industry. Yet companies often overlook two fundamentals: market research to determine effective routes to market and precise product positioning for the right customer segment. Clearly...
Understanding Food Security in the GCC | How AgTech Companies Can Leverage This For Regional Expansion
Food security means consistently providing access to safe, nutritious and affordable food that meets people's dietary needs. In the GCC, achieving food security does not depend solely on local production. Despite importing much of their food, GCC nations have...
Global AgTech Market Insights
The agricultural sector continues to transform as technology innovation, climate challenges and changing market dynamics reshape the industry. However, the first months of 2025 have also exposed persistent challenges. Plenty and FarmWise, previously robust businesses,...
The UAE: Regional Food Security Hub and Springboard for AgTech Expansion
The UAE is emerging as a global catalyst for AgTech innovation and food security. It is also positioning itself as a strategic hub for companies looking to expand across MENA and Africa. Thanks to its location at the crossroads of Europe, Africa, India, and the Middle...
The UAE as a Catalyst for Agricultural Transformation in MENA and Africa
The UAE (United Arab Emirates) is emerging as a pivotal force driving agricultural progress across the region. Leveraging its economic resources and partnerships with global innovators, the UAE is addressing domestic challenges while contributing to regional food...
Key Takeaways from Two Years of UAE AgTech Stakeholder Insights
Over the past two years, extensive research and discussions with UAE-based AgTech stakeholders have revealed a dynamic landscape defined by innovation, strategic challenges, and robust government support. As the UAE seeks to diversify its economy away from its...
The agriculture sector is constantly evolving and constant research ensures our clients stay ahead of the curve. You can access some of our research here, for free, or get in touch to discuss custom requirements.
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