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Avoiding the ‘Technology Trap’ in GCC Agriculture
One of the most persistent mistakes in GCC agricultural development is assuming that better technology creates a better agricultural business. It often does not. A system can be technically excellent, proven internationally and capable of producing strong yields — yet...
G3 Partners × AL DURR Agrifood Advisory
A new execution-focused advisory partnership - helping agrifood organizations across the GCC make better commercial decisions and deliver successful agricultural projects. Across the GCC, governments and the private sector have invested heavily in technology,...
Why GCC AgTech Deployability Matters More Than Innovation
The biggest challenge in GCC agriculture is not innovation. It is GCC AgTech deployability. The GCC has become one of the world’s most important agricultural innovation environments, not because the region offers ideal farming conditions, but because the environmental...
The Next Phase Of GCC AgriFood Development Has Arrived
Recent events have not created new agrifood challenges in the GCC. Instead, they have brought existing ones into sharper focus, with unprecedented clarity and speed. Unlike previous global events, recent pressure on food systems materialised almost immediately. Import...
The Gulf’s Agri-Input Shock Is a System Upgrade Opportunity — Not a Supply Problem
Current disruption in the Strait of Hormuz has constrained a substantial share of globally traded urea. Fertilizer prices have risen sharply, while uncertainty remains around future planting seasons. Around one-third of global urea trade normally passes through the...
We Evaluated 74 Irrigation Technologies. Just 6 Proved Their Water Savings
This week, we evaluated 74 irrigation and water-saving technologies for a UAE agrifood operator. Only six demonstrated verifiable evidence of water savings and progressed through the full evaluation. For large agrifood operators — particularly in water-scarce regions...
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The AgTech Ecosystem In The UAE – Stakeholder Opportunities For Regional Expansion (2025 Report)
The UAE AgTech ecosystem has developed into an increasingly important regional platform for agricultural innovation, investment and international expansion. This report provides an in-depth analysis for stakeholders across the agricultural sector. It examines the...