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The Gulf’s Agri-Input Shock Is a System Upgrade Opportunity — Not a Supply Problem
Current disruption in the Strait of Hormuz is constraining 30–50% of globally traded urea. Prices are up 30–150% across synthetic nitrogen inputs, and supply for the next planting season is under strain. The knee-jerk narrative is a supply shock. It’s not. The issue...
We Evaluated 74 Irrigation Technologies. Just 6 Proved Their Water Savings
This week we evaluated 74 irrigation and water-saving technologies for a UAE agrifood operator. Only six demonstrated verifiable evidence of water savings and progressed to the next stage of evaluation. For large agrifood operators — particularly in water-scarce...
AgTech Marketing – The Importance of Market Research and Positioning
Marketing for AgTech companies is unique, given the diverse nature of the industry. Market research to determine effective routes to market, along with precise product positioning that resonates with the right customer segment is often overlooked. Clearly...
Understanding Food Security in the GCC | How AgTech Companies Can Leverage This For Regional Expansion
Food security, as defined by the Global Food Security Index, is the ability of a population to consistently access safe, nutritious, and affordable food that meets its dietary needs. In the Gulf Cooperation Council (GCC) region, achieving a high food security score...
Global AgTech Market Insights for 2025
The agricultural sector is witnessing transformative growth driven by tech innovation, climate challenges, and evolving market dynamics. However, the first few months have also exposed ongoing challenges. Plenty and FarmWise - previously robust businesses - have been...
The UAE: Regional Food Security Hub and Springboard for AgTech Expansion
The UAE (United Arab Emirates) is emerging as a global catalyst for AgTech innovation and food security, positioning itself as a strategic hub for companies looking to expand within MENA and Africa. Thanks to its unique geographical location at the crossroads of...
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The AgTech Ecosystem In The UAE – Stakeholder Opportunities For Regional Expansion (2025 Report)
This report presents an in‐depth analysis of the AgTech sector in the UAE. It is intended for stakeholders across the AG spectrum, providing valuable insights into the UAE’s ongoing development as a regional AgTech hub and testbed for AgTech innovation and investment....